Most traditional pet food brands are far from natural. They contain lots of artifical preservatives, flavourings, and colours, plus added sugars. Just like human junk food, these nasties are added to trick dogs and cats into wanting and eating more. And when they're heated at high temperatures, carcinogenics can form. But our paté is naturally tasty. It contains lots of real meat and nutritious offal, flavourful herbs, and vitamins and minerals. That’s it. Finally, your furry friend can enjoy tasty, healthy wet food without any compromises. Mmm pawlick.